Lars Joins Zane Lowe At South By Southwest Panel
For over 35 years, Austin, Texas, has become the center of the music, film, and interactive experience universe with the South by Southwest Conference. We’re excited to be a part of it once again this year.
On Tuesday, March 11, Lars will join Apple Music’s Zane Lowe for a session at the Austin Convention Center titled “Breaking the Fourth Wall.” Lars and Zane will examine the band’s unique relationship with fans and how Metallica continues to use new technology to elevate the fan experience, including bringing that connection into the live performance. This event comes just ahead of the next leg of the M72 World Tour and an upcoming project with Apple that we can’t wait to share more about!
If you’d like to attend, badges are available at sxsw.com/attend.
